01Part 1 · Plan
Clarify what your marketing needs to do
- Defining the guests, occasions, and offers that matter
- Creating a simple restaurant marketing plan
- Choosing practical goals and a realistic weekly rhythm
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Marketing · Certificate programme · Foundational
Restaurant Marketing Foundations
Create a practical restaurant marketing plan that helps more of the right guests discover, visit, and return.
Format Hands-onDuration 3–4 hoursLessons 9From $200 + tax / person
Essential or Full · Minimum 5 participants, or book solo
Book this programmeCareer Masters Academy01 / 03
Foundational programme
Restaurant Marketing FoundationsCertificateHands-on
- 01Marketing plan and local positioning
- 02Digital channels and customer communication
- 03Content, photography, and practical measurement
Designed for
Restaurant owners, managers, and team members responsible for local marketing, customer communication, and social content.
What your team will take away
- Build a focused marketing plan around the guests and occasions that matter.
- Use email, social, local search, and food photography with more purpose.
- Create repeatable marketing habits that fit the pace of restaurant operations.
What we cover
A focused route from learning to application.
- 01Marketing plan and local positioning
- 02Digital channels and customer communication
- 03Content, photography, and practical measurement
Course outline
Build capability in clear, practical stages.
The programme moves from clear foundations into guided practice and real-world application.
02Part 2 · Reach
Use the channels guests actually see
- Improving local search and Google Business information
- Writing useful customer emails and promotional messages
- Choosing social content that supports your restaurant’s position
03Part 3 · Create
Make content that brings people back
- Taking stronger food and venue photos with available tools
- Turning one idea into content for several channels
- Reviewing what worked and improving the next campaign
How delivery works
Learning designed to become useful in your team.
Essential or Full delivery · Minimum 5 participants, or book solo
Choose the right scope
We confirm the programme, participant group, and the work your team wants to improve.
Learn through practice
Sessions use practical examples, guided exercises, and clear review points—not theory alone.
Leave with a record
Participants receive clear completion details and a practical route for applying the learning at work.
Programme questions
What teams usually want to know.
01Who is Restaurant Marketing Foundations for?
Restaurant owners, managers, and team members responsible for local marketing, customer communication, and social content.
02How is the programme delivered?
Essential or Full delivery, built around hands-on learning. Minimum 5 participants, or book solo.
03What do participants receive?
Participants leave with practical takeaways, clear completion details, and a route for applying the learning to their work.
Ready when your team is